M: Advertising

Specifications

BindingPaperback
Weight2 lbs
Product GroupBook
ISBN9780078028960
Subject AreaBusiness & Economics
Publication NameM: Advertising
PublisherMcgraw-Hill Education
Item Length10.8 in
SubjectAdvertising & Promotion
Publication Year2014
TypeTextbook
FormatTrade Paperback
LanguageEnglish
Item Height0.6 in
Item Weight30.5 Oz
Item Width9 in
Number Of Pages480 Pages

What stands out about this textbook is the way it links new material to prior knowledge.

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