504 Pages | La Granja del Besa

Sport Marketing

A nice touch in this textbook is the list of suggested readings at the end.

This textbook includes case studies that bring the subject matter to life.

This textbook is part of a series, but it works perfectly on its own.

This textbook is a bit heavy but worth it for the amount of content inside.

This textbook is the standard edition used in most introductory courses.