Marketing, Ferrell, O C

Specifications

Book TitleMarketing
ISBN0547167474
EAN9780547167473
Date Of Publication20081229
Release TitleMarketing
ArtistFerrell, O C
Subject AreaBusiness & Economics
Publication NameMarketing
PublisherCengage South-Western
Item Length10.9 in
Publication Year2008
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.1 in
Item Weight59.3 Oz
Item Width8.5 in
Number Of Pages736 Pages

A nice touch in this textbook is the summary boxes at the end of every section.

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