Marketing 2014

This textbook covers a lot of ground without feeling overwhelming.

Marketing 2014

You will find that this textbook includes a wide range of perspectives on the topic.

Marketing 2014

This textbook is an affordable alternative to the newer edition.

Marketing

You will find that this textbook is easy to carry around between classes.

Marketing 2012

A nice touch in this textbook is the cheat sheet for common formulas.